How to Balance the Negative and Positive Space the Design of Finance Logos
The last couple of years have been marked by remarkable changes in finance logos design. These days, companies are designing logos that are clean, easy to understand and with balancing positive and negative space. With visual modifications, you’re almost assured of a successful brand.
Defining Negative Space
Simply, negative space is the blank left around the company logo and its essence cannot be underestimated. It defines the outline of the logo. In a logo, the negative space is deliberately included and grabs the attention of prospective clients by communicating exactly what your brand stands for.
You can make a logo stand out by balancing the negative and positive space. Discussed are ways of designing a beautiful logo:
Make it Basic
Stirring the demand for goods and services is the major aim of any company or brand. In order to make sure that possible customers don’t forget you, make your finance logo design simple.
Focusing on the negative design when designing financial logo is the norm for conventional loan companies. A basic house outline is a proper symbol of a conventional loan firm. In a similar vein, same to a conventional loan company, a mortgage firm that seeks easy identification would still find negative space essential.
A logo with stuffed with lots of elements such as excessive colors, symbols and shapes is complex to understand and is a turn off for prospective clients.
Have One Visual Aid
If a company logo design includes more than two attention grabbers, then it would make interpretation unnecessarily difficult. Always, craft an exceptional financial logo design whose potential clients can link to your company.
For a company that deals in accounting, make sure you have a text for its name with a maximum of 2 colors. To distinguish your brand among thousands of other firms, include an object such as a calculator making sure it leaves enough space.
Traditional is Cool
Unlike in retail and art, finance logo design works best when you stick to the traditional design. Great examples of simple designs that prospective customers find straightforward to interpret are like those of banks. Take Chase Bank for illustration purposes. They have their design with the word Chase in black and bold font inside a stylish octagon with bold blue color. The degree of professionalism you aim to depict should be evident in your first potential options.
There are endless benefits of the negative space in a logo. Make use of the negative space in your next finance logo design and get it standing out.